"Network marketing today is almost wholly intellectual distribution. When you as a network marketer discuss a product with a consumer, you don't actually hand over the product. You rely on UPS or some other delivery service to have the product shipped to your consumer.
Even more fascinating is that network marketing today is typically done person-to-person by someone who is also the user of the product. Unlike the car salesman, electronics salesperson, or clothing salesperson, the network marketer is an educated, enthusiastic, experienced user of the product you're asking about.
Those companies that prosper in network marketing will focus almost entirely on intellectual distribution, teaching people about new products and services that will improve their lives. Those that really flourish will have some sort of unique or proprietary technology. And not just unique, but efficacious - better than anything else out there."
Paul Zane Pilzer, Economist/Entrepreneur/Author,
and former economic advisor to presidents Reagan and Bush
Whole interview with Paul Zane Pilzer (From
Network Marketing Lifestyles Magazine, Sept. 2001)
